Almost everyone eats McDonald’s occasionally – some are just really good at hiding it. “For those who don’t eat at McDonald’s” shows the lengths people go to when hiding their guilty pleasures.
The relatable and boldly self-ironic campaign yielded a 3,2%-point growth in Quick-Service Restaurant market share and a record-breaking growth of +180% in McDelivery sales, doubling the awareness of McDelivery in the Finnish market. The effects of the success are still felt today, as sales keep breaking records from more than 30 years ago, regardless of the Covid-19 pandemic.
Brändin jo aiemmin lanseeraama oivallinen strategia ja näkökulma, jolle korona-aika kääntyi vielä erikseen eduksi. Erityiskiitokset kampanjan luoville toteutuksille.
tuomariston perustelut